You are here: Home / Richest Billionaires / Roberto Goizueta Net Worth
Roberto Goizueta Net Worth

Roberto Goizueta Net Worth

Roberto Goizueta Net Worth $1.38 Billion

Cuban businessman Roberto Goizeta had an estimated net worth of $1.38 billion at time of his death. Born Roberto Crispulo Goizeta on November 18, 1931 into a leading family in Havana, Cuba, he attended Colegio de Belen, a Jesuit secondary school and later studied for a year at the Cheshire Academy, a preparatory school in Connecticut. He later returned to Cuba in 1953 to work in the family business. Following annually, he responded to an unattributable want ad in his local newspaper and worked for the Coca Cola bottler in the nation. He was later promoted to Chief Technical Director of five Cuban bottling plants. During that time, Fidel Castro rose to power and transformed the island into a communist state. The family defected to America with $40 and 100 shares of Coca Cola stock, Goizueta taking a job at the Miami plant. The family was moved to the headquarters of the organization in Atlanta, Georgia in 1964. At 35, he was named Vice President of Technical Research and Development, and became the youngest person to ever hold the place at the company. The family was promoted to direct the Legal and External Affairs department in 1975. Roberto Goizueta was astonishingly named the President of the Coca-Cola Company after then officer J. Lucian Smith, who served as the President between 1974 and 1979, stepped down. The President became the chairman in March 1981 after Chairman J. Paul Austin, who served president from 1962 to 1971, stepped down. The President stayed in the company until his death in 1997 due to complications from lung cancer. During his tenure in the organization, Roberto was responsible for making the Coca Cola brand the best known logo in the whole world. The President also approved the purchase of Columbia Pictures in 1982, which signaled the company’s intention to branch out from the soft-drink business. Nevertheless, the President was uncomfortable in doing business in an area he was not familiar with, resulting in the 1989 sale of Columbia Pictures to Sony for $3 billion. The President additionally served on the Board of Directors of several firms, including SunTrust Banks, the Ford Motor Company, as well as the Eastman Kodak Company.

Is Roberto Goizueta's Net Worth Deserved?

Scroll To Top