He is best connected to the Mossimo fashion house which he founded inBalboa Island in Newport Beach, California in 1968. The business is known because of its striking creations and groups of accessories, jeans, coats, and t-shirts which are especially made for teens. On the business ‘s first year, Mossimo Giannulli earned $1 million. In 1996, the business made $76 million per annum using a gain of $12 million. Eventually, the brand expanded into other market segments by manufacturing garments for men and women of older ages. A year later, the business lost $19 million. As the business continues to incur losses, Mossimo eventually sold toIconix Brand Group. The organization ‘s products are now solely sold at Target. Now living in Bel Air California, Mossimo Giannulli is married to Lori Loughlin with whom he has two daughters.