After attendingRoyal Grammar School, High Wycombe, he studied atAnglia Ruskin University. Since 1986, Ashcroft has been wed toSusan Anstey. After working forPritchard Group Service, Ashcroft built his own business,Michael A. Ashcroft Associates. In 1974, he purchased the loss-makingcleaningcompany,Uni-Kleen. His second and probably one of the essential acquisitions was theHawley Goodall. Through time, Ashcroft was able to transform thiscamping gear manufacturer into one of the leading firms in the security sector. Finally, Ashcroft began holding interests in firms likeAlternative Investment Market, Impellam Group andWeAre20:20. In March 2006, Ashcroft possessed 42% of the shares of Watford, anEnglishprofessionalfootballclub.