Francis Choi is best recognized as the founding Chairman ofEarly Light International (Holdings) Ltd.which is considered as the planet ‘s biggest toy manufacturer. In fact, Choi is thought to be the “King of Toys”. A indigenous ofGuangdong Province, Francis Choi is regarded as a self-made billionaire who started out his career as a toy salesman. At age 25, he managed to start his first toy factory in 1972. Five years later, his firm already employed more than 300 employees. His collaboration with Mattel Inc. led to the manufacturing of Snoopy goods for the firm. In addition to toys, Choi can also be a well known collector of watches. The truth is, Choi is possesses a chain of watch retailers. He is now married with three children.